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June 15, 2024
The new AI, ChatGPT, created by OpenAI, has gained a lot of followers in the tech and marketing industries and left many to ponder if it could become a fully operational search engine. With the advancements in ChatGPT’s capability, one starts to wonder where and how it can challenge search giants like Google and Bing. Well, that is where we stand now, but where could it go in the future of search with ChatGPT?
While it may not be considered a search engine at the moment, one cannot argue that it has changed how individuals navigate data in the internet space. With over 180.5 million users worldwide as of May 2024, ChatGPT is changing the way people look for information. It provides all the way from content creation right to the data analysis aspect making it comparable to a Search Engine.
As of March 2024, 3.9 million ChatGPT+ subscribers were confirmed, and the number is rising as the tool continues to gain traction in the AI space. More than 10% of the audience is using ChatGPT in their working activities, specifically employed in advertising. In fact, 39% of respondents in advertising currently utilize ChatGPT in a professional capacity. But, identifying how many people are using ChatGPT for searching remains challenging.
In the world of search engines, Google and Bing dominate, holding a combined 92.68% of the global market share. Accounting market share of 68% in the entire global market. Microsoft, which owns Bing, has done something rather sneaky by joining forces with OpenAI. This strategy is making Bing a more competitive search engine because it now uses the technologies of OpenAI.
Google, on the other hand, is working hard to stay ahead by developing its own generative AI tool, called Bard, to counter ChatGPT’s influence. ChatGPT currently raises a lot of concerns at Google that it may soon stake its claim in the search engine market, leading to Google’s “Code Red,” which has forced the organization to concentrate on the development of new products.
Although ChatGPT is not officially a search engine, several trends suggest how it could be used similarly:
One of the main advantages of ChatGPT is that it can often identify the specific context of a search engine. While Google and Bing do enable users to opt for filters of the searches, ChatGPT stands out in enabling users to clarify the intent of the search queries, to offer even more relevant responses.
This is much better than generic search engines, where individuals often have to search for flights separately from hotels and tourist attractions.
In contrast to some other platforms, where you type a query and get a response, ChatGPT provides a more engaging conversation. If the response you receive is unsatisfactorily general, you may query the person and want more detail. This conversational model grants users the imperative to change something in their search process on the fly; thus, it is more efficient.
The downside? ChatGPT isn’t always accurate. Some of the users even state that they cross check the information retrieved from it with that of Google.
Multimodal search is also presented as a field that can benefit from ChatGPT, as the model is capable of interpreting an input in text, image, or voice form. Google also provides some limited multimodal functions, for example, search by image, but in terms of processing and generating responses to mixed media, ChatGPT surpasses it.
While it’s possible to argue that ChatGPT could be a search engine, its current functionality suggests it’s not quite there yet. While it performs very well in contextual understanding and conversational queries, the tool has many errors in providing answers. It lacks citations of its sources, which makes it impossible to compete with such search engines as Google and Bing. Still, the transition between generative AI and a search engine may become increasingly blurred as AI technology advances.
